Jan 252013

Remember the viralviral commercial by TNT, Push For Drama, from last April? That ingenious video advert now stands with over 42 million views

Well, after such fantastic success, an executive would be a fool to not try and recreate the viral magic once more.

So again, a surreal and Dramatic Surprise On An Ice Cold Day unfolds on an otherwise perfectly boring city square in Europe. After all the money dropping, gun shooting, kidnapping, explosions, and streaking comes to an end, a large banner announcing that the entire scene was TNT made is unrolled.


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Apr 112012

Belgium TNT made this promotional viral video to launch their new channel. They placed a big red button in a quiet Flemish square with an arrow that said, „Push to add drama.“ 

When a biker finally pressed the button, a scene of chaos erupted. 


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