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28. Jan 13 - 10:47

Volkswagen 2013 Superbowl Commercial Featuring Viral YouTube Stars

It seems the trend this Superbowl season is to mix the web with the TV world. More and more advertisers are turning to YouTube stars to act in their commercials.

Volkswagen is one of them. They ingeniously enlisted a slew of B-level viral stars that were crying or freaking out in their original videos, and with a little help from Jimmy Cliff, made everyone happy in their Sunny Side game day video.

 

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