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03. Feb 12 - 5:23

Old Spice Charmin Hybrid Commercial

Old Spice’s parent company Proctor & Gamble has started a viral marketing campaign by combining products in one commercial. In this example, the commercial starts out as a seemingly ordinary Charmin toilet tissue ad. But suddenly, the Old Spice guy burst through the wall spraying Old Spice body spray. He screams, “Old Spice body spray is too powerful to stay in its own commercial.” 

 

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