To promote their all-new Beetle, Volkswagen has published this ‘sunny’ commercial set to air during the Superbowl. Like nearly all offices around the country, Dave’s office is rather gloomy around Mondays. Thankfully, he has a bright new cheery attitude that is definitely contagious.
It seems the trend this Superbowl season is to mix the web with the TV world. More and more advertisers are turning to YouTube stars to act in their commercials.
Volkswagen is one of them. They ingeniously enlisted a slew of B-level viral stars that were crying or freaking out in their original videos, and with a little help from Jimmy Cliff, made everyone happy in their Sunny Side game day video.
German YouTuber DJ Flula is best known for his funny take on American idioms. Now that he has a following of more than 75,000 subscribers, he has focused more on his music.
Which brings us to his latest publication. He hopped in the family’s VW with mom at the wheel and performed a very unique cover of Seven Nation Army by the White Stripes. Dad played the main tune on accordion while mom drove and Flula did his thing.
This is what YouTube was made for. A true auto-tune. Get it. Auto. Car. Nevermind.
All big brand companies have big hype surrounding their multi-million dollar Super Bowl commercials. One of the most talked about is Volkwagen, especially after their commercial from last year became the most talked about of 2011. For this year, they kept the Star Wars theme, but somehow mixed in cute dogs. Only time will tell if this year’s will be as big of a hit as the one from last.
Dogs barking along to music isn’t new to marketing and commercials. Pedigree just finished a successful Christmas commercial with dogs appropriately barking to the tune of Jingle Bells. Volkswagen wants to keep up the energy they created from last year’s mega viral Star Wars Super Bowl commercial, so they made this commercial teaser of a canine choir barking along to the Imperial March. The commercial is already featured on LaughingSquid, YouTubeTrends, Jalopnik, and AdFreak.
