Old Spice scored a touchdown with their latest commercial that aired on the Superbowl. In the usual fashion, a woman is seduced, not by gold, power, handsomeness, or a fancy car, but simply by the ‘irresistible‘ smell of Old Spice body spray. If only commercials were reality, we could all be James Bond with just a spritz of a scent.
Years ago, GoDaddy made a name for themselves with their innuendo packed Superbowl advert that is still memorable today. Since then, it has come to be expected that they will walk the sexual line.
This year, they have enlisted Israeli supermodel Bar Refaeli to kiss the king of all extras to stir up controversy. Naturally, they have received all the attention, and more, they set out to acquire, be it good press or not.
Currently, the ad, that most likely will not be airing for being too graphic, has garnered over 4.1 million views in less than a week, though it has more negative reviews than positive ones.
Soda Stream is the new at-home water carbonation soda maker system that is taking the soft drink industry by storm.
For the Superbowl this year, they made this commercial pinning a Coke deliveryman against a Pepsi one, as seen so many times before in the feuding beverage companies’ commercials.
But usually, one of the men comes out on top. This time, they both fail, as Soda Stream doesn’t need bottles to be delivered.
As CBS is so tied up with the mega corporations, they actually coward under pressure from both Coke and Pepsi to not air the commercial.
CBS actually complied, but now the Streisand-effect is occuring, and the commercial is going viral specifically because it was ‘banned.’ Now, the advert, which is less than a week old, has over 2.5 million views and counting.