Back in the 50′s and 60′s, women were still ‘in their place’. What place was that? Why, at home, cooking, cleaning, and preparing for when her man in shining armor arrived. The media followed the social norm of basically blaming everything on the wife. Coffee commercials almost always had a scene when the ‘great’ husband tastes, and then negatively reacts, to his wife’s coffee. Today’s commercials may still be sexist, but at least they aren’t as ‘in your face’ about it.