It seems Old Milwaukee has attempted the same tactic this year and succeeded, as this commercial which aired only in Sherman, Texas; Ardmore, Oklahoma; and Glendive, Montana during the big game is now going viral.
The strange commercial features the silly Hollywood star randomly kissing an Asian woman on the bus with an Old Milwaukee can appearing in the frame for just a moment.
Nebraskans were lucky enough to have a special beer commercial starring Will Ferrell air only in their state. The spot had a definite Ferrell flavor as he walked towards the camera slowly through the tall grass with dramatic music playing. Finally, he is tossed an Old Milwaukee beer which he cracks open, but when he opens his mouth to finally say something, the commercial is seemingly cut short on accident at his first syllable.