Corporate collaboration continues in the pop music world. Superstar Jay-Z is the most recent big name to team up with a major sponsor to promote themselves and help make their new corporate allies cool. 

In order to drum up hype for his new Magna Carta Holy Grail album, Jay-Z posted this special behind the scenes look at the making of the his new music under Samsung Mobile‘s YouTube channel. 

Samsung Galaxy fans can download the app on June 24th and get the album free on July 4th.

 


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Music videos and marketing continue to meld. As we have seen before, more artists are turning from simply featuring a product, such as a smartphone or watch, in their music videos to dedicating entire songs to advertising.

Pop superstar Usher is the latest artist to follow this trend.

He and Samsung Televisions collaborated to create this ‘Looking 4 Myself’ music video which showcases the new South Korean motion controlled TV’s from Samsung, as well as Usher participating in some epic Matrix-inspired fighting. 

 


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Last week, San Antonio native Sebastian De La Cruz sang the Star Spangled Banner at the third game of the NBA Finals. Even though he did a great job, he was hit by a wave of negative press online.

His story quickly went viral, and now the news report covering him has over 3.4 million views

To show their support, the NBA invited Sebastian back to sing the National Anthem at Game 4. His most recent performance has gone viral as well, and already stands with over 1.75 million views.

 


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Wedding dance videos are always popular online. Last weekend, Bree Glenn attended the wedding of her two friends Dominique Morisseau and Jimmy Keys, and captured their first dance on video. 

Not only do the newly weds dance perfectly and beautifully, but they dance through a slew of classical hits with smooth and suave choreography. 

Only now has video of the first dance gone viral, garnering over 100,000 views.

 


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FOX San Antonio is the publisher of this week’s most viral news report. 

Sebastian De La Cruz had the once in a life time opportunity to sing  the National Anthem at Game three of the NBA Finals in a Mariachi outfit earlier this week. But after doing a great job, especially for an eleven year old, he was hit by a storm of negative tweets online, just because of his family’s country of origin. 

Now, the video has been seen over 2 million times

 


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