Oct 192012
 

Us fat Westerners just love watching shows, like How It’s Made and Unwrapped, that tell the story behind the making of our favorite brands.

The latest to go viral letting customers in on their manufacturing secrets is, once again, McDonald’s Canada.

Around the world, the most common form people eat potatoes are in McDonald’s famous french fry form. Here’s how they make them in Canada.  

 


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Aug 032012
 

Who doesn’t love a nice, hot corporate fast food meal? Even Charlie the Egret likes to get his McDonald’s on. 

 was in his car when the extravagant bird landed on his hood. But even when he used the wipers to shoo the Egret away, the bird couldn’t be swayed. 

So Jim went to Mcd’s with the bird on the hood anyways. Amazingly, when he asked the clerk about the bird, she responded, “Oh, that’s just Charlie, he like to ride.” 

The video is covered by Arbroath, Yababoon, and TO.

 


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Jul 102012
 

McDonald’s Canada just had a viral marketing video pleasing viewers and fans by being more open about their advertising practices. Namely, why the food in McD’s advertisements looks different than the real thing

Now, they are continuing with their very open and honest Your Questions campaign, allowing customers to ask their most burning wonders. In their latest video, McD’s seriously drops the gauntlet and shakes up the fast food world.

They show how to make the world famous Big Mac Secret Sauce, and how to contruct a perfect Big Mac, all by a real McDonald’s chef with store bought ingredients. Of course, the authentic Mac Sauce in restaurants is dairy, so there’s definitely something still kept secret. Which expected from the world’s largest hamburger restaurant chain.

Marketing. You’re doing it right. 

 


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Jun 212012
 

Have you ever gone to a fast food restaurant only for your burger to not look as amazing and magical as the one your eyes have been force fed in countless advertising publications?

Well, , wanting to keep an open profile, took on that specific question. Isabel B from Toronto purchased a McD’s quarter pounder with cheese and showed side by side the similarities and differences the actual burger has with the photo shoot one. Surprisingly, the photo shoot uses all the same ingredients, they just know how to make it look magical.

The two day old video already has over 1.5 million views, and is covered on BusinessInsider, DigitalTrends, and TheFW.

 


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