It seems Budweiser has scored an emotional touchdown with their nontraditional Superbowl ad set to air this Sunday. Usually, beer commercials are ‘bro’ oriented, focusing on explosions, attractive women, loud parties, and big muscle cars.

Instead, Budweiser has wooed viewers with this touching commercial about a farmer and his Clydesdales horse that he raised to be apart of the Budweiser family. 

In just one short day, the commercial has collected over one million views already.