It may not seem to be, but Spring is just around the corner! To get into the spring of things, H&M enlisted English screenwriter Guy Ritchie to direct a special commercial to showcase their new David Beckham line.

Naturally, David Beckham stars in the short film advert that features the famous footballer running through his high-end neighborhood in only his new bodywear luxury clothing line underwear.

Now, the new commercial already has over 1.9 million hits, and is covered on LATimes, USAToday, and EOnline.