Coca-Cola is one of the world’s greatest marketers. Their drinks are in countries where running water, electricity, and proper sanitation are rare, but there’s plenty of Coke and Sprite at the local shops.

Coke’s most recent global marketing campaign is called Open Happiness, which has been a popular success around the world. And their latest video is no exception. 

Coke set up a very amazing and awesome vending machine that said, ‘Hug Me,’ on the front in the same familiar font we all recognize. And when you actually hug the machine, it gives you a free Coke! The video is featured by RyanSeacrest and Mashable.