There’s been a lot of talk about augmented reality with smartphones, video game systems, and now Google’s Glass leading the way. 

But InfinityAR asks, “What if Augmented Reality (AR) was Amazingly Relevant, not just a gimmick?”

With their new Infinity Augmented Reality Platform, they are attempting to make AR a relevant reality, connecting people with “intelligent information and responses intertwined with pinpoint relevance .”

For now, consumers will have to be satisfied with this promotional concept video, which has gone viral, amassing over 1.4 million views

 


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Corporate collaboration continues in the pop music world. Superstar Jay-Z is the most recent big name to team up with a major sponsor to promote themselves and help make their new corporate allies cool. 

In order to drum up hype for his new Magna Carta Holy Grail album, Jay-Z posted this special behind the scenes look at the making of the his new music under Samsung Mobile‘s YouTube channel. 

Samsung Galaxy fans can download the app on June 24th and get the album free on July 4th.

 


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Music videos and marketing continue to meld. As we have seen before, more artists are turning from simply featuring a product, such as a smartphone or watch, in their music videos to dedicating entire songs to advertising.

Pop superstar Usher is the latest artist to follow this trend.

He and Samsung Televisions collaborated to create this ‘Looking 4 Myself’ music video which showcases the new South Korean motion controlled TV’s from Samsung, as well as Usher participating in some epic Matrix-inspired fighting. 

 


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Two weeks ago, Cheerios exploded online after they debuted their first commercial featuring a biracial family.

The original ad now stands with over 3.4 million views, with nearly all positive ratings, but Cheerios was forced to turn off their comments section after some people on the Web were a little too honest about their negative feelings.

Deon Cole of Conan loved the commercial like most viewers, but he has to admit it really did seem that realistic to him. At all. To help Cheerios make a more realistic biracial commercial, Deon demonstrates how he would react if he woke up covered in Cereal in this hilarious parody.

 


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Ferrofluid is a liquid which is highly susceptible to a magnetic field. Ferrite is a new designer sculpture with Ferrofluid built inside. The user can manipulate the fluid in countless extremely cool and unique ways. 

This new promotional video for the products as gone viral since debuting over the weekend, with over 650,000 hits so far. 

 


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