Old Spice’s parent company Proctor & Gamble has started a viral marketing campaign by combining products in one commercial. In this example, the commercial starts out as a seemingly ordinary Charmin toilet tissue ad. But suddenly, the Old Spice guy burst through the wall spraying Old Spice body spray. He screams, “Old Spice body spray is too powerful to stay in its own commercial.”
Beer commercials are a staple for any sporting, especially the Super Bowl. But since Canadians also loves hockey, it was only natural for BudweiserCanada to make a hockey themed Super Bowl commercial this year.
They told a recreational hockey league they wanted to record a documentary, but it was really a set up for the ultimate surprise. The players were shocked when screaming fans and cheerleaders filled the bleachers as announcers took to the PA system. With so much excitement and build up, the players got to feel what it’s like to play in the big leagues.
Old Spice and Bounce teamed up to create a hybrid commercial of epic proportions. The commercial starts off as a simple Bounce ad, but then the sexy Old Spice man breaks down the wall in an explosion of fire riding a jetski screaming about Old Spice. As usual, the marketers as Old Spice know how to strike viral gold.
It’s ironic that ‘American’ car companies like Chevy and Ford are outsourcing more and more of the building of their vehicles to Mexico and Canada, while Toyota, Hyundai, and even BMW are actually opening factories in America, hiring American workers. The line between ‘American’ and ‘imported’ is quickly blurring.
To bring light to this fact, Hyundai focused on Americanism and inspiration for their Super Bowl commercial. When a Hyundai designer gets stumped on a new idea, the real employees at the new Montgomery, Alabama Hyundai plant sing the classic Rocky theme to inspire and motivate their co-worker.
All big brand companies have big hype surrounding their multi-million dollar Super Bowl commercials. One of the most talked about is Volkwagen, especially after their commercial from last year became the most talked about of 2011. For this year, they kept the Star Wars theme, but somehow mixed in cute dogs. Only time will tell if this year’s will be as big of a hit as the one from last.
