April Fools is here and better than ever online. It seems the prank holiday has become second only to the Superbowl in terms of professionally launched viral videos.

This year, more companies than ever are trying to get in on the gags and giggles, producing fake videos in hope of going viral, and getting some free press. 

Scope Mouthwash, a company few would expect to launch a popular video, let a lone a viral one, has indeed gone viralviral. What’s the secret? Their marketers know there is one kryptonite that works on nearly every web viewer.

Bacon. So behold, bacon flavored Scope mouthwash.