After developing their new bipedal CHARLI-L2 robot, which won a slew of awards, including 2011 Best Invention of the Year by Time magazine, the researchers set their sights on the next obstacle. Having the ‘bot dance the now famous horse trot dance.
Remember, “visualization, confidence, and a certain swagger is crucial for successful execution.” Just make sure the girl is on the same page before beginning.
In honor of the new James Bond film, Coke Zero teamed up with the movie studios to set up a unique promotional challenge. A special Coke Zero vending machine was setup in a busy train station. After consumers bought a coke, they were offered free tickets to the new Skyfall 007 movie.
But they had to get to platform six in under 70 seconds, and Coke made sure to set plenty of distractions and obstacles in the way. The commercial debuted just before the weekend, and already has over 27,000 likes. It is also covered on DigitalBuzz, SayOMG, and Adverblog.