Apr 142013
 

Again, it seems the marketers of mega corporations have debuted another genius and hilarious Superbowl-worthy commercial during the regular year.

But viewers don’t care, they’re too busy laughing their pants off at this new Ship My Pants commercial by Kmart.

The advert features shocked and pleasantly surprised KMart shoppers learning that free shipping is available on all products, including pants, beds, and drawers. 

Naturally, shoppers can’t help but scream, “I just shipped my pants!”

Viewers do a double take upon hearing the commercial, assuming they heard the common expletive instead of the word ‘ship.’

In less than a week, the video has amassed over 5 million views, and over 28,000 likes

 

  • gusto212

    I think this is a brilliant move by Kmart. It makes them relevant again. To be honest, I never even thought about Kmart when purchasing in the recent past. Now, I check their website when searching online.

    Also, they are clearly saying “ship”. If people are hearing something else then that is their dirty mind creating the expletive. Not the commercial.

    p.s. I saw a great parody of this commercial here http://www.youtube.com/watch?v=UtbbwzXEh0A