The marketers at Hot Pockets have learned from so many other brands that if you put in the right effort, and don’t insult your audience, you can make a truly viral marketing video and reap in the free views.
But you have to do it right, and H&P did just that, commissioning world famous Snoop Dogg to parody his own song, Park It Like It’s Hot.
Snoop, along with Internet rap star DeStorm and MTV star Andy Milonakis, drop a sick new beat in honor of Hot Pockets in Pocket Like It’s Hot that has instantly gone viral. Already, the viral commercial has garnered over two million views and 4,000 likes.
Tagged with: Andy Milonakis, celebrity, Commercial, destorm, food, marketing, Music, Park It Like It's Hot, parody, Snoop Dogg, viral marketing
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