The Fragile Childhood in Finland is a campaign that highlights the not widely understood harm parental drinking causes children. For some reason, we arrest parents who might smoke a joint after the kids are in bed, but society has no problem whatsoever with a parent who drinks and smokes heavily around their child.
To showcase how powerful of a negative force this is on children, The Fragile Childhood published this chilling PSA commercial that has started to trend. The new video is featured on Gawker, AdWeek, Jezebel, and BroBible.
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